Guinness Launches New Alcohol-free ‘Guinness 0.0’

IRELAND’S MOST popular drink can now be enjoyed by everyone, whether they drink alcohol.

Drinks giant Diageo have announced Guinness 0.0. The new drink they say “boasts the same smooth taste, balanced flavor and unique dark color of Guinness”– without the alcohol.

The alcohol-free Guinness is the result of a four-year-long project by the experts at St James’ Gate in Dublin. The stout has been brewed for over 260 years and is set to continue for centuries.

The new product is made in the exact same way as the original. They are using the same natural ingredients of barley, hops, yeast, and water before the alcohol is removed using a cold filtration method.

The cold filtration allows the stout to keep its taste, look, and texture and the resulting product is “Guinness”. An independent panel of taste-testers found that the alcohol-free version exceeded expectations. Testers announcing the taste was “outstanding”.

Gráinne Wafer, Global Brand Director at Guinness, lauded the launch of the alcohol-free product as “an exceptional day” for the company.

“The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation, and bravery in brewing. Harnessing the power of our brewers and our ingredients, to create an alcohol-free beer that is 100% Guinness but 0% alcohol.

“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste. And with Guinness 0.0 they will be able to do exactly that.”

Innovation Brewer at St James’s Gate, Aisling Ryan, referenced the company’s “unwavering commitment to quality” and said the brewing team is “proud of the care and effort that has been put into the four-year development process for Guinness 0.0”.

“We have created a taste experience that is unrivaled in the world of non-alcoholic beer and we can’t wait for people to finally be able to try it!”

Whether you’re giving up alcohol for Lockdown 2.0, gave it up years ago but miss the taste of the Black Stuff. Don’t feel like dealing with a hangover, or are curious to see if the alcohol-free version is as good as they say. You can try cans of the new product later this year in Ireland and the UK.
Guinness 0.0 will be available on draft from the pubs in the new year and will be rolled out across the globe later in 2021.

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