Our emblematic gnome rambles over the mountains in all seasons, summer and winter the same. With his stick and his mammoth petticoat, he consistently climbs the 6666 meters up Mt CHOUFFE, to breathe in the fresh quality of the never-endingly snow-secured tops.
When he arrives at the culmination, he jumps at the chance to present himself with a Chouffe and respect the view.
"Grouff, grouff ?" a curious, shaggy-haired sasquatch, perceiving the sound of beer being poured, drawn nearer bashfully. "Chouffe ! ... not Grouff !" Marcel let him know. The white scene motivated Marcel to call his new beer, which is so refreshing, smooth and fiery: Chouffe Blanche!